Order Description

Marketing plan for existing company in Oil and Gas Industry

As the final assignment for this module, you are required to write a Marketing Plan assessing the current marketing strategies of an existing company in your subject area from the list below. You should evaluate ONE
company from the list below. You will be evaluating:
S
–
Situational analysis (assessing the current situation)
O
–
Objectives (You will have to make assumptions and only need to develop 2 SMART objectives)
S
–
Strategy (assessing the current strategies)
T
–
Tactics (assessing the current tactics)
A
–
Action (You can either investigate what the company is currently doing or make suggestions via further reading)
C
–
Control (You can either investigate what the company is currently doing or make suggestions via further reading)

Evaluate ONE company from the list below, your marketing plan should be
UK focused. This plan should identify the ways the company is generating value for stakeholders in the UK. The marketing plan should follow the SOSTAC model. companies to choose Gazprom, Exxon Mobil, BP, Chevron, Shell