Marketing

Marketing 215, Target Marketing and Persona Development Discussion Topic: Review the two distinctly different personas used by Old Spice to market their products here are the links https://youtu.beiduKtwOnZBO https://youtu.be i3a6EJAV7U10 then create a persona description for each using the template from Marketing Personas: A Complete Beginners Guide here is the link, https:llblog.bufferapp.comimarketing-personas-beginners-guide .. Keep in mind that the "markefing message" and "elevator pitch" are already incorporated in the commercials, so you don't need to recreate those (just list what you observed in the commercials). Respond to the following questions: 1. Justify the elements of your personas (demographic, motivational, lifestyle, goals/fears). You must cite the content of the commercials to justify your choices. 2. What marketing platforms would be the most effective placement for marketing materials to reach these personas? 3. How can you apply this process to another product, service, or idea? List 3-5 specific steps and concepts you WILL use in order to recreate this process.