Market & SWOT Analysis for Phoenix Hospital

Review the Phoenix Hospital 5-Year Strategic Plan Scenario.
Research current health care events that influence hospital or other health care facility performance. Consider using the article review from the Week 2 assignment, “Understanding Strategic Decision-Making in Health Care,” if applicable.
Complete the chart using a minimum of 700 words with the following information:
• Identify 3 major market factors from the Phoenix Hospital scenario.
• Analyze how the major market factors selected will affect performance of the hospital in the next 3 years.
o Consider real-life current events in health care and how those could affect hospital performance.
Major market factor Analyze how the major market factor affects hospital performance.
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Cite at least 1 peer-reviewed, scholarly, or similar reference to support your assignment.
Section B
Based on the review of the Phoenix Hospital 5-Year Strategic Plan Scenario, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the hospital.
• Strengths and weaknesses are traits internal to the hospital (e.g., strong physician loyalty to the hospital, aging building, and availability of financial resources).
• Opportunities and threats are external to the hospital (e.g., a mall facility available for lease or a competitor hospital opening two physician practices in your market).
Complete the SWOT analysis for the Phoenix Hospital 5-Year Strategic Plan Scenario. Include the following in your SWOT analysis:
• A list of perceived strengths, weaknesses, opportunities, and threats
o At least 3 items in the SWOT analysis must be related to technology, regulatory, and financials.
o You have been provided one section for each SWOT area. If you would like to add additional items to SWOT sections, please add additional line items to the table.
• An analysis of the information from the strategic decision-making scenario that supports the SWOT analysis items