(A) Describe EACH of the consumption subcultures (Sneakerhead and the Runner ) in terms of the following…
Its identifiable, hierarchical social structure:
its set of shared beliefs or values:
and its unique jargon, rituals, and modes of symbolic expression:
(B) Compare the marketing strategy approach towards the Sneakerhead and the Runner subcultures. (i.e., How would the marketing approach be similar/different for each group of consumers?)