Market Analysis

A preliminary market analysis of (Zurich Switzerland) which is where ToolsCorp plans to expands.
ToolsCorp Corporation is a fictitious company that does not exist anywhere. For the purpose of this course, it is
located it in Tennessee. It builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All
products are manufactured locally and sold through large retailers that place sales papers inserted in every
Wednesday and Sunday paper. Although they have a thriving business in the United States and Canada,
ToolsCorp is trying to break into the global marketplace.