Manchester (UK) or Melbourne (Australia) the most attractive city

Identified either Manchester (UK) or Melbourne (Australia) as being the most attractive city for the product launch of the SEAT ‘Minimό’.
Apply the 5-Forces model to critically analyse the competitive environment of the carsharing industry in your chosen city.
Using the Value Chain model as a point of reference, identify and discuss which of SEAT’s internal value-adding activities will be most relevant in supporting SEAT to launch the ‘Minimό’ into your chosen city.
Critically evaluate the various modes of entry that are relevant to SEAT and recommend - with justification – the most suitable mode of entry that will enable the product launch of the ‘Minimό’ to be a success for the company.
Evaluate the extent to which you believe the SEAT ‘Minimό’ vehicle has the potential to create Shared Value; support your answer with reference to relevant Shared Value concepts.