Managing Operations Planning Process at Nissan
Link to a short video describing management of the operations planning process at Nissan Motor Manufacturing (UK) Ltd (or NMUK) in Sunderland, Tyne & Wear, plant. Nissan Motor Company, Ltd, aka
Nissan, is a Japanese multinational automaker headquartered in Japan, founded 1932. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers —revenue
approx. $90 billion USD (2007) and Employees 190,000 (2008). Nissan continues its quest to optimize product development and deliver highly innovative technology. With facilities around the world,
the Qashqai, Micra, Micra C+C and Note are produced by Nissan's Sunderland plant.
https://www.youtube.com/watch?v=9qCVJatsreQ
Write brief but well-thought out answers to the questions below:
1. NMUK is/has been the most productive car plant in Europe, producing more 'cars per person' than any other factory. What long and medium term factors might impact upon operations planning
decisions at Nissan?
2.What alternative methods might Nissan consider for responding to demand fluctuation? With reference to the video, identify which method has been favored by Nissan?
3. Discuss the medium term options (in relation to cost and other issues) adopted by Nissan to modify supply. How are excess resources utilized when production is reduced?