• Select one transportation company from the list of the World’s Largest Transportations Companies published by Forbes.

• Explain how your chosen company’s current logistics and/or supply chain management practices supports each of the
four dimensions of customer service.

• Assess how the company can strengthen the contribution of each dimension to future gains in profitability and/or
customer service with at least two of the four dimensions. Provide two to three examples of how other companies have
already done so to support your assessment.