Write a REPORT based on the instructions which you can find in the attachment
Prepare a management report (Addressee (from – to)) of 3,500 to 4,000 words* on an organisation within the manufacture of motor vehicles and other transport equipment, or wholesale trade (excluding motor vehicles) in a country or countries with which you are familiar.
[An organisation profile must be included in your submission as “Appendix 1”.]
This report should assess the impact of external business environmental factors on the organisation and evaluate the organisation’s position and responses. In the case of a large organization it is permissible to confine your report to part of the organisation. An organization’s activities may range beyond the designated industrial sector in which case the focus of your report must be on the organisation’s activities within the designated sector.
Students must base their report on an appropriate company within the designated industrial-sectors, within one of the three themes.
ü Specific market/country and not in general terms (example Toyota.UK and not just Toyota.)
ü Read the question or task carefully and do what it asks rather that what you would prefer to do. Keep focused on the task and avoid irrelevant material.
1) Demonstrate Knowledge and Relevance
You need to demonstrate your knowledge of the relevant material. Demonstrate to your reader that you really understand the material and that you are not merely paraphrasing. A good use of applications and examples will be essential in doing this.A good use of applications and examples will be essential in doing this.
Task one is to give a brief overview (some explanation of how they could impact on your chosen company) and not a full analysis of the primary external influences to which the organization is subject and explain the particular importance of each to the organization.
Task two is in relation to your chosen theme which then you must provide:
i. Analyse its relevance to your chosen organization/market and how it influences policies and decision-making within your chosen organization or industry-sector.
ii. Critically evaluate the effectiveness of the organization’s response.
iii. Demonstrate some areas for improvement in the response of the organization.
In task One: you need to cover a range of external business environment factors but emphasis should vary according to the degree of relevance. In task Two: more in-depth analysis and evaluation are required with appropriate recommendations.
You need to give a good analysis (explanation) and avoid too much description. Description is relatively superficial whereas analysis gives a deeper explanation. Students will tend to describe what is meant (What rather than Why and How). What is needed here is analysis explanation of the Why and How.
For example:” When considering the potential impact of Health and Safety regulations” it is not sufficient to describe only what are the regulations but we need some explanation Why and How will impact
on a firm’s operations. All of this needs to be relevant to an appropriate choice of company and theme!
The following red text is including the instructions on how you should structure the report.
Give a brief overview of the primary external influences to which the organization is subject and briefly explain the particular importance of each to the organization. This first task should contribute no more than one third of your overall report.
Choose one of the following themes:
a) International regional integration
b) Demographic factors
c) The importance of business law (employment law, consumer law, competition law, etc.)
My personal Instruction to the writer: Please choose: c) The importance of business law.
In relation to your chosen theme
i. analyse its relevance to your chosen organization and how it influences policies and decision-making within your chosen organization or industry-sector.
My personal Instruction to the writer: This will probably be the longest part of your report and will probably need to be sub-divided with subheadings/ subsections as appropriate.
What means Analyze? – deeper explanation
ii. critically evaluate the effectiveness of the organization’s response.
This is a REPORT and so must be presented in business report format and style. You must also structure your report to cover the tasks including points 2.i to 2.iii above. This is an academic piece of work therefore you are expected to link theory and practice. You should take care to ensure that the work you submit has a high standard of presentation.
Summary Assessment Criteria
1. Relevance: Directly relevant to the requirements of the assessment. (10%)
2. Knowledge: A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein. (20%)
3. Analysis: Good analysis, clear and orderly (20%)
4. Argument and structure: Coherent and logically structured, using an appropriate mode of argument and/or theoretical model(s). (20%)
5. Critical evaluation: Contains distinctive or independent thinking; may formulate an independent position in relation to theory and/or practice. (10%)
6. Presentation: Well written, with standard spelling and grammar, in a readable style with an acceptable format. (10%)
7. Reference to literature: Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Good use of a range of sources. (10%)4