TASK:
Your task is to read the case study carefully and then summarize the main issues of the case and then answer the question at the end of the case. It is mandatory to go to the web site of the company or any related web sites and include some references for the answers of the case questions.

Your case assignment should include the following:

1. Executive Summary (Max 1 page or less)

2. Answers to the case questions.

3. References and citations.