Making Calculated Decisions

Provide a cost/benefit analysis for your program. Make sure to mention any sunk or opportunity costs involved
in the implementation of this program as well as the long-term increase in projected profitability. You are
permitted to use fictional numbers as far as costs go, but you should provide research to support any
opportunity costs or projected profitability. You can find industry averages for various program costs and
projected benefits. You may write in the first person because you are presenting your own ideas.