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Localization vs. Standardization in Global Business Strategies

Review the following video to give you a different perspective about the evolution of globalization.
Review the Localization is the New Globalization https://www.ted.com/talks/archawat_charoensilp_localisation_is_the_new_globalisation.TED Talk by Archawat.
Assignment Description
Pick two businesses or organizations that operate internationally (multinational corporations, businesses, organizations, or entrepreneurs) where one uses a standardization strategy, and the other uses a localization strategy. Then briefly evaluate the difference in both approaches and provide a recommendation for profit growth.
Narration: You are highly encouraged to narrate your PowerPoint slides and add your voice and energy to your presentation.
Slide Number Requirements
Three to six slides, not counting the separate Title slide and the separate References slide.
Content Structure and Requirements
• Title Page (slide)
o Title of the presentation
o Name of the author (your name)
o E-mail address of the author
o Class name
o Professor’s name
o Date
• Content Structure
o Introduction slide: State the name of the organizations, what they primarily produce, and what global strategy they use.
o Data: Standardization or Localization: Use facts and pictures (preferred) to show the strategy that each organization uses. You could use a picture of a product/s or advertisement or logo or anything that shows their strategy in a foreign market. Use data to show the revenue, profit, or market share growth for the organization in that market.
o Findings and Analysis: Evaluate the success of each organization’s strategy based on their revenue, profit, or market share growth.
o Conclusion and Looking Ahead: Managerial Critical Thinking: In your opinion, is each organization following the appropriate business strategy in the market they operate in? Are their current strategies and approaches profitable? What do you recommend they do differently to increase their profits?

Sample Answer

Localization vs. Standardization in Global Business Strategies

Slide 1: Title Page

– Title: Localization vs. Standardization: A Comparative Analysis of Global Business Strategies
– Author: [Your Name]
– E-mail: [Your Email]
– Class Name: [Your Class Name]
– Professor’s Name: [Your Professor’s Name]
– Date: [Presentation Date]

Slide 2: Introduction

– Organizations Selected:- Standardization Strategy: McDonald’s- Primary Product: Fast food, especially burgers and fries.

– Localization Strategy: Nestlé- Primary Product: A diverse range of food and beverage products, including coffee, dairy, and baby food.

Slide 3: Data on Standardization and Localization

McDonald’s (Standardization)

– Strategy: Maintains a consistent menu globally, with some regional variations.
– Visual: Image of the Big Mac (iconic product).
– Market Performance:- Global revenue: $23.2 billion (2022).
– Market presence in over 100 countries.

Nestlé (Localization)

– Strategy: Adapts products to local tastes and preferences (e.g., Maggi noodles with regional flavors).
– Visual: Image of Maggi noodles with local packaging.
– Market Performance:- Global revenue: $94.4 billion (2022).
– Strong market share in various countries by tailoring products to local taste preferences.

Slide 4: Findings and Analysis

Success Evaluation

– McDonald’s:

– Standardization Strengths:- Brand recognition and operational efficiency.
– Consistent customer experience.

– Market Growth:- Steady growth in established markets; however, facing challenges in adapting to changing consumer preferences toward healthier options.

– Nestlé:

– Localization Strengths:- Deep understanding of local markets leads to greater customer satisfaction and loyalty.
– Flexibility in product offerings has resulted in strong market penetration.

– Market Growth:- Consistent revenue growth through tailored marketing strategies, particularly in emerging markets.

Slide 5: Conclusion and Looking Ahead

Managerial Critical Thinking

– McDonald’s:

– Current strategy is effective for brand consistency but may need to incorporate more localization to meet shifting consumer demands for health-conscious options.
– Recommendation: Introduce more local menu items and healthy options to attract a broader audience and increase profits.

– Nestlé:

– The localization strategy is proving beneficial, allowing Nestlé to remain relevant in diverse markets.
– Recommendation: Continue to innovate based on local trends while exploring sustainability initiatives to enhance brand loyalty and market share.

Slide 6: References

1. Archawat Charoensilp. (n.d.). Localization is the New Globalization. TED Talk. Retrieved from TED.com
2. McDonald’s Corporation Annual Report (2022).
3. Nestlé Annual Report (2022).
4. Additional sources as needed for data and images.

Narration Tips

– Use a clear and engaging tone while presenting each slide.
– Explain the visual elements, emphasizing how they relate to the organization’s strategy.
– Encourage interaction by posing questions related to the content or inviting thoughts on the strategies discussed.

Feel free to adjust the content or visuals as necessary to fit your personal style or insights!

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