LEVEL 7 ASSIGNMENT SPECIFICATION DRAFT

• Critically analyse, evaluate, define and discuss market research methodologies, applications and environmental influence and strategic value in relation to marketing in International, regional, national and global marketing contexts Question 1 Covers the strategic management decision of identifying internal Critical Success Factors (CSF`s) in the context of International Marketing Development planning. Students should demonstrate a critical evaluation of the importance of these factors in the context of International Marketing Development planning – with reference to relevant International Marketing concepts and models. Question 2 Students should demonstrate an understanding of the key principles of planning Relationship Marketing strategies campaigns, referring to relevant concepts and International Marketing Communications models. `How` the organisation needs to strategically plan its international Relationship Marketing in the context of its market development planning. • Critically comprehend, analyse, and evaluate the strategic and operational factors which impact upon marketing scenarios; identification and resolution; success and failure in relation to international marketing contexts, competitive positioning, market entry and international development In Question 1: Students are asked to relate the key CSF`s concepts to the chosen organisation when undertaking Market Development planning– conducting an evaluation of these concepts and illustrating and justifying their conceptual importance in terms of potential success / failure. In Question 2 Students must also critically evaluate the importance of strategically planning and managing this external CSF in the context of success/failure for the chosen organisation`s organisation`s Market Development planning. `Why` the organisation needs to strategically plan this external CSF. • DO NOT put this form into Turnitin or it will match many similarities with other students’ submissions. TASK DESCRIPTION ASSIGNMENT One assignment (2 Component Parts A and B) One individual assignment of 3,000 words maximum (two parts - 1,500 maximum words each component) Credit value: 10 Module Leader (s): Terry Johnson Role/ Scenario You are the International Marketing Manager - in an organisation of your own choice. You are to prepare a report for your Board of Directors, covering the International Marketing tasks set out below (Component A and Component B): ASSIGNMENT COMPONENT A: Undertake a critical evaluation of the internal Critical Success Factors (CSF`s) that can determine success/failure in your chosen organisation`s Market Development planning. (50 marks) (To assess Learning Outcomes L1 and L2) Points to address in Assignment Component A: • Students should answer in the context of their chosen organisation. • Students should identify and critically evaluate the importance of the internal CSF`s -employing relevant international marketing models. • Students should critically evaluate, illustrate and justify the importance of these internal CSF`s in the context of the chosen organisation`s Market Development planning. (Total Marks Assignment Component A = 50 marks). ASSIGNMENT COMPONENT B Critically examine and discuss how and why your chosen marketing organisation needs to strategically plan and manage its Relationship Strategies as a key external Critical Success Factor in the context of potential success/failure of its future Market Development planning. (To assess Learning Outcomes L1 and L2) Points to address in Assignment Component B: • Students’ should answer in the context of their chosen organisation. • Students should critically examine and discuss the strategic planning of Relationship Marketing strategies in the context of International markets, referring to relevant concepts and Relationship Marketing models. • Students should critically examine and justify the potential benefits for the chosen organization of undertaking this strategic approach to Relationship Marketing management in the context of the organization`s International Market Development planning.