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Lenovo
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Lenovo (https://www.lenovo.com/gb/en/), the consumer electronics brand (PCs, tablets, phones, etc.) has faced major challenges in the Brazilian market. Following divestment, the UK subsidiary has been given responsibility to re-enter the market. You will be part of the new UK management team of Lenovo in Brazil. a. Evaluate some of the sociocultural factors that Lenovo must consider for this market. b. Explain how the differences on Hofstede’s cultural dimensions between the UK and Brazil [shown in the Figure below; first (blue) column represents Brazil, second (purple) column represents the UK] might affect Lenovo’s negotiations with local stakeholders (partners, suppliers, distributors, customers) in the Brazilian market. c. Which entry mode(s) would you suggest Lenovo uses to enter Brazil, and why?