Leisure Marketing - A critical discussion of Authenticity within the leisure experience

Critically explore the concept of the experience economy and customer experiences. Over the past decade within leisure/tourism, the focus has shifted from product/service delivery to the customer's experiences as the added value element. For this essay topic, the following elements may be covered:

  • Defining authenticity
  • Different typologies of authenticity
  • Differences between sincerity and authenticity
  • Antecedents of authenticity
  • Possible outcomes of authenticity