Learning objectives to support and understand basic application of consumer behaviour theory.

Give the learning objectives to support and understand basic application of consumer behavior theory. At the end of the course, the excellent student should be able to:
Select and explain key terms, definitions, concepts, theories and models covered in the course that are relevant to a specific case setting
Apply the selected key terms, definitions, concepts, theories and models to analyse consumer behavior in the specific case setting.
Identify and discuss practical implications and limitations of applying specific theories, models, and concepts from the course.
Present a clear and coherent argument for your choice of relevant theories and models and follow academic conventions in your written presentation
Textbook: Szmigin & Piacentini. Consumer Behaviour. Oxford University Press.
zmigin & Piacentini (2018). Consumer Behaviour. Oxford University Press.
https://bookshelf-activate.vitalsource.