Leading Change - Why Transformation Efforts Fail. John P. Kotter

review the article and address;
(1) very brief background of topic
(2) why this article is important to strategic management
(3) what ideas or Key Concept will you take away from the case study / article
(4) how have you seen the concepts applied in other companies or industries, with what results.
(5) how can you apply the concepts in this article / video to your own organization or group project