Launching Jay-Z’s Decoded
- Describe the strategy and philosophy of Droga5. 2. Do you think the Decoded project was a good idea? Why or why not? 3. If you were designing the campaign for Decoded, what would you change? 4. Do you think the partnership with Bing was good? Why or why not? 5. Apart from writing a book, what other artistic ideas would you pitch to Jay-Z?