Analyze the company Amazon. Diagnose the need for change and present a plan to transform the organization, utilizing Kotter’s 8-Step Approach:
· Step 1. Establish a sense of urgency.
· Step 2. Form a powerful guiding coalition.
· Step 3. Develop a vision and strategy.
· Step 4. Communicate the change vision.
· Step 5. Empower others to act on the vision.
· Step 6. Generate short-term wins.
· Step 7. Consolidate gains and produce more change.
· Step 8. Anchor new approaches in the culture (Kotter International, 2006).
You are strongly encouraged to diagnose one problem area in the company. Attempting to diagnose an entire company is not feasible. For example, Walmart is now very strong in online shopping, yet there are still glitches in the system. Delivery times are often late, the packaging method has problems, and some products come from unknown vendors that Walmart does not guarantee. We may know this from personal experience, but that is not enough. Statements, opinions, and experiences must be supported with valid sources. There are many articles online that you can review easily and quickly.
Include the following sections headings and additional sections as needed:
- Introduction
- Company Overview
- Diagnosis
- Kotter’s 8-Step Approach
- Conclusion