Kim Kardashian Unlawfully Touting Crypto Security- PR PLAN

Approach - You are either an employee of the company/business/organization, or you
are a PR practitioner with a client that is the company/business/organization that needs
your PR expertise.

Focus – identify an area of concern or opportunity that needs your public relations
expertise.

Develop a PR plan that addresses employee, community, investor/donor or
media relations; for a public issue, an opportunity or a crisis.

Components –

1. Public Relations plan t
2. Actual presentation skills, techniques and supporting audio visual elements
   including PowerPoint, video, audio, etc.

Requirements of the Public Relations plan:

1. Executive one-page final summary.
2. Client proposal form.
3. During your presentation, you should provide additional details and information
   on your public relations campaign, i.e., rationale for your campaign topic, the
   goal, publics, objectives, strategies, tactics, implementation, time line and
   evaluation.
4. Make a presentation (maximum 10 minutes) in front of a panel of judges and the presentation to ensure that you have thoroughly researched your topic, followed
   RPIE-research, planning, implementation, and evaluation and comprehend the