You are essentially building the foundations of a potential case, much like the cases we are reading in this class. Here is how you will break down the headings:
Background/Context:
Define your subject: Here you will give a history and overview of the company to present to your group members/classmates who did not research this business.
Give background info on the company, and include Key Players and Decision makers. Provide a solid context before moving into the problem.
Problem/Analysis (Primary Purpose):
In this section you will use your research (with APA citations) to show the depth of the problem.
You can have various subheadings here, and what you title them will be up to you. It will depend on what you find in your research. I cannot name them for you if I am not researching the company. You will have to decide.
Analysis/Discussion
Be sure to explain why this problem is worth looking at, especially if it is not an obvious problem. Use the same techniques we use in class for analysis.
You can include your own experiences to add to the discussion (optional)
Include enough research/discussion to fulfill the length requirement. If you are finding it difficult to meet the length requirement, find more sources or better sources, and expand your discussion around the research.
Conclusion
You should have a short conclusion to wrap up the report and your findings. In this section, simply use persuasive argumentation: what final thoughts can you share to convince your classmates that this is a great business to look into for the group project?