Key contemporary issues relating to organisations involved in international business

LO1 Debate key contemporary issues relating to organisations involved in international business. LO2 Identify and evaluate the global context within which international business must function in the twenty- first century.
LO3 Appraise alternative methods of entry into foreign markets.
LO4 Explain why companies may decide to internationalise and alternative theories of internationalisation.
LO5 Discuss the impact of multinationals on both the home and host nations.
LO6 Select analyse and evaluate data on country markets.
Assessment brief
You have been appointed as an international business consultant for an upcoming high-profile UK SME based in London. One of their key objectives for 2022-23 is to tap into the Chinese market for their “UHT milk for children aged from (3-11 years)”. The company is expected to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition compared to the current local options. Having access to international suppliers, the business fully intends to make use of the UK's reputation as a land of quality, reliability, and transparency. Pre-school aged children and upwards are the ideal age to be ambassadors for the products due to their comprehension of what they like and dislike.