Journal of Business Research

Read the article carefully and thoroughly. The assignment is a research proposal based on this article.
However, you will only write the Research Design and Sample Design part, instructed below.
you should discuss the data that will be used in
the research. If it is primary data (collected through surveys), describe what type of surveys will be used, how
sample will be selected, what is the expected sample size, etc.
If it is secondary data, you should describe the source of the data.
You will also need to briefly describe the methodology that will be used to analyze the data collected. Note that
you do not need to have fully understanding of the methodology. One or two sentences about the methodology
should be sufficient.