If you are using the 13th edition of the book, see the document attached to this assignment, for a narrative of the case study.
After your review, please answer the following questions and formulate them into an APA formatted paper:
- How important is the reservation system at airlines such as WestJet and JetBlue? How does it impact operational activities and decision-making?
- Evaluate the key risk factors of the projects to upgrade the reservation systems of WestJet and JetBlue.
- Classify and describe the problems each airline faced in implementing its new reservation system. What management, organization, and technology factors caused those problems?
- Describe the steps you would have taken to control the risk in these projects.
- Perform research to learn more about the Sabre system. What is it? How did come about?
- JetBlue had the opportunity to learn from the problems encountered by WestJet during its migration. What options did WestJet have to learn from another company who faced a similar situation? What would you recommend to the leadership team?
- Do you believe the WestJet problem is mostly IT-related, or do you think that poor leadership and planning caused the catastrophe? Explain.
- Why do you think that WestJet has slowed down its growth plans, such as the RBC WestJet MasterCard? What does a credit card have to do with the IT issues? Explain.