Introduction to Tourism
Introduction to Tourism
Instructions: Undertake the following task.
Word Limit: 3,000 words
Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of marks at the Marker’s judgement. Assignments will not be accepted without a word count on the cover sheet.
Submission Date: This assignment must be uploaded on Turnitin no later than 10:00hrs on the 15.07.2015.
Work submitted after this time or date will receive a mark of 0 unless an extension has been approved in advance of this deadline.
Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Programme Director. These must normally be received and agreed by Programme Director in writing at least twenty four hours prior to the deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
Further details: This assignment must be completed individually.
This assignment must be attached to a completed University Assignment Cover Sheet.
All assignments must be submitted via TURNITIN. You are advised to keep a copy of your TURNITIN receipt.
Aim of this assignment
This assignment should demonstrate your analysis and understanding of the range and scope of the current tourism sector. The focus will be on evaluating the ways in which the tourism sector is altering and developing to meet current demands from customers/clients.
Task
Produce an analysis of the UK tourist industry for the PR Manager of the Regional Tourist Board.
This report should include at least the following:
• Definition and explanation of the terminology and concepts used in the various areas of the tourism industry.
• Description of the characteristics of the various areas in the tourism industry.
• A critical review and analysis of the different sectors of the tourism industry, their strengths and differences between sectors and regions.
• A critical evaluation of the issues which might influence the growth of the different sectors both nationally and regionally.
• Recommendations on how the Regional Tourist Board should proceed in developing their PR strategy to meet the evolving trends and issues.
It is expected that you will use a wide range of relevant theories and research to support the points, arguments and recommendations you make in this assignment.
Presentation
• The word limit for this assignment is 3000 words.
• Students are expected to keep within the word limit. Appendices can only be used to support the main body of the report. Any new information included in the appendices will not be marked.
• Your assignment should be written as an essay, using an appropriate writing style and vocabulary.
• Assignments should be correctly referenced using the Harvard system of referencing. Incorrect or insufficient referencing will be penalised.
Assignments must be submitted via ‘Turnitin’. Individual feedback will be automatically generated by Turnitin once the marking and quality assurance process has been completed.
PROJECT INSTRUCTIONS – re-sit assessment
Module Title: Introduction to Tourism
Module Code: MOD003331 Level: 5
Academic Year: 2014/15 Semester: 1 – 2
Module Leader: Marion Jackaman
Instructions: Undertake the following task.
Word Limit: 3,000 words
Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of marks at the Marker’s judgement. Assignments will not be accepted without a word count on the cover sheet.
Submission Dates:
This assignment must be uploaded on Turnitin no later than 10:00hrs on the 14.07.2015..
Work submitted after this time or date will receive a mark of 0 unless an extension has been approved in advance of this deadline.
Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Programme Director. These must normally be received and agreed by Programme Director in writing at least twenty four hours prior to the deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
Further details: This assignment must be completed individually.
This assignment must be attached to a completed University Assignment Cover Sheet.
All assignments must be submitted via TURNITIN. You are advised to keep a copy of your TURNITIN receipt.
Aim of Assessment
You are to develop a travel destination package to learn about the planning involved in organizing a trip.
Task
Produce a report for your client for a 5 day trip to the Edinburgh Festival for a party of 50 people including both adults and children, some with disabilities. You are required to analyse the current trends and identify the potential issues in planning a trip for a mixed party of customers. You should also address the impact that your trip could have on the destination chosen. You must consider the economic, environmental, cultural, political and social impacts and follow recognised codes of ethics and practice.
You are required to produce and deliver a 15 minute PowerPoint presentation to your client giving your recommendations and rationale for this trip.
Submission
• The word limit for this assignment is 3000 words.
• Students are expected to keep within the word limit. Appendices can only be used to support the main body of the report. Any new information included in the appendices will not be marked.
• Your assignment should be written as a report supported with a PowerPoint presentation.
• You should use an appropriate writing style and vocabulary.
• Assignments should be correctly referenced using the Harvard system of referencing. Incorrect or insufficient referencing will be penalised.
Assignments with a copy of the presentation must be submitted via ‘Turnitin’. Individual feedback will be automatically generated by Turnitin once the marking and quality assurance process has been completed.
Assessment Criteria
This assignment requires you to demonstrate your ability andunderstanding of the demands and issues involved when working in the Tourism sector and meeting client’s requirements.
The analysis must be supported by academic theories and concepts and the paper must be a report and comply with the Harvard referencing guidelines. The reflection must not be descriptive in nature; it should provide clear evidence of understanding of the issues under consideration.
There is no correct number of academic references to be utilised as the student must draw as many references as required to provide a high quality answer. However, a minimum of 12 academic sources are expected, and a majority of these should be current, internationally peer reviewed articles/journals or accredited textbook references. Sources such as Wikipedia and the like are not accepted. Sources available only online should be avoided.
You must be mindful of how marks are allocated based on your ability to define, analyse and apply the key concepts. The chart below demonstrates how the marks (in percentages) will be allocated according to the criteria shown.
You will notice that without any application or understanding you may struggle to pass the module and note that the majority of the weighting in the marks is on analysis. Similarly, if you only demonstrated understanding and application the highest mark that you could achieve is 50%.
Specific Module Guidance
To achieve a pass level mark you must ensure that you describe the characteristics of the tourismsector and recognised codes of ethics and practice. This will require secondary research. Your work will be referenced according to the Harvard Referencing System and will be report format.
To achieve higher marks, in addition to the requirements to achieve a pass mark, you will need to make informed comparisons between the theories and concepts you have studied and provide a reflection on how these apply to your project topic. The analysis will be very well applied and will rely heavily for support on current literature.
Marking Guide
? Student identifies key issues and theories relating to tourism and event planning.
Maximum marks 25
? Student describes and/or explains the key issues and theories relating to tourism considering the economic, environmental, cultural, political, social impacts and codes of ethics and practice. Maximum marks 20
? Student analyses the key issues and theories relating to the economic, environmental, cultural, political, social impacts and codes of ethics and practice of the tourism sector. Maximum marks 25
? Recommendations for the client’s trip. Presentation will be marked see criteria attached. Maximum marks 20
? Presentation and referencing. Appropriate format is used and follows Harvard referencing guidelines. Maximum marks 10
Presentation Assessment Form
Name:
Module: Introduction to Tourism – Work Based Project
Date of presentation: Marker:
Criteria A B C D E
Very Good Good Pass Poor Very Poor
Impact at opening
Appearance
Audience contact
Pace
Use of voice
Mannerisms
Presentation Aids
Use of Aids
Content of Presentation
Structure
Summing Up
Use of time
Handling Questions
Total