Description
Be sure you cite sources using Chicago-Turabian format and include a bibliography.
Firearms Marketing
This week you have learned about the basics of marketing and the consumer buying process. For the discussion this week, you are going to consider how these concepts are applied to the firearms industry.
Part One: Please review the following resources:
How to Attract the Millennial Gun Buyer by Josh Claflin
https://www.garrisoneverest.com/firearms-and-shooting/how-to-attract-the-millennial-gun-buyer/
5 Ways to Make Firearm & Hunting Advertising More Compelling by Josh Claflin
https://www.garrisoneverest.com/firearms-and-hunting/5-ways-to-make-firearm-hunting-advertising-more-compelling/
5 Firearm Marketing Alternatives You Haven't Thought of Yet by Josh Claflin
https://www.garrisoneverest.com/firearms-and-hunting/5-firearm-marketing-alternatives-you-havent-thought-of-yet/
Part Two: Please answer the following:
What do you believe are the unique marketing challenges for the firearms industry? What strategies would you recommend for marketing firearms to the general public? (Please be sure to explain the reason for your strategies)