interview

Order Description
Please make use of the following paragraph headings, sub headings and bullet points.
Describe the fashion entrepreneur’s background, motivations for starting the venture, challenges in growing the venture. (2 pages)
Evaluate the value proposition (target market, product/service description and unique benefit). ( 1 page)
Conclusion: what makes the company successful (or not)? What are your recommendations for improvement? (2 pages) Discuss how the findings of the interview are meaningful to you. What have you learned about your own potential to be a fashion entrepreneur? (2 pages)
The objective is to drill down into the venture and thoroughly understand the entrepreneur and how he or she does business. It is critical that you do not just deal with superficial questions and answers. The key is to probe, to ask why, to delve beneath the surface. What insights can you offer about the person’s career and your own entrepreneurial capabilities? Critically analyse what you learn in reference to theory presented in your lectures. Does it align or differ from theory? Note: You should use a MINIMUM of 2 peer-reviewed journal articles (e.g., Journal of Fashion Marketing and Management, Journal of Small Business Management etc.) and 3 industry magazine articles (e.g., Business of Fashion, Fortune Magazine, Entrepreneur Magazine, Business Review Weekly etc.) to support your analysis.