At the end of Unit 9 you need to submit your End of Module Project.
How does the global environment impact upon the development of an international marketing strategy and also in the selection of an appropriate market
entry approach? Also, how might a firm adapt its international marketing mix to deliver a ‘glocalised’ product or service?
Select a firm with which you are familiar, either from direct experience or as a case study, in order to address this question and for the purposes of illustrating
your answer.
Your response should be in the form of a written report of between 1,500 and 2,000 words.