Description
You have a term project due in Unit 8 but it is highly recommended you begin working on this project starting in Unit 5. You are the international manager for an American MNC that specializes in high-end winter sports gear. You have been asked to profile a country in the European Union and make a recommendation for entry. Using the readings, Lecture, and your own research, complete a report, as an international manager, to submit to your CEO. This writing assignment should be completed in the standard APA format. Upload the assignment to the proper assignment folder. You need to include the following elements for your chosen EU country:
Introduction to the country and its economic and technological environment related to high-end winter sport gear
A country profile (using either Hofstede of Trompenaars) and its similarities and differences to the United States
An entry strategy (entry strategies & implementation)
A plan for motivating and leading workers in the EU country (incorporate motivational theory)
A plan for selecting an expatriate in the position of VP, Operations
Summary of recommendations