international Business Essay

Order Description

Essay (You are encouraged to use headings and/or sub-headings to separate the sections/cases of your essay.)

The assignment focuses on the actors of international business and their actings in the contemporary international business context. It also provides you with opportunities to link the international theories with the practice by analysing real-world examples from the academic point of view.

Question:
How does international business achieve its internationalisation objectives?

Process:
1. Select one multinational corporation from top 200 MNC (Fortune’s Rankings is available here. Please download the list and select your MNC *(i have chosen APPLE )

2. Write a brief overview of the organisation and its mission/objectives related to international business(maximum 500 words for this section).

3. Select and then analyse the internationalisation process of an MNC (Multinational Corporation) in ONE country (e.g. MMG in Laos) *(i have chosen japan) (Approximately 1,500 words)

– Analyse the host country (some theories form this course will be useful)

– Explain and analyse the company’s action (which entry mode? how? Why? Partners? Any factors affecting the entry mode?)

4. Experience/lessons Learned (Approximately 500 words)
• What insights did you gain about international business in the contemporary context?