International Business
Case study Report -IKEA’s Global Strategy
Information take from (Taken from Hill, C. W. L. (2019). International business (pp. 389-390) : competing in the global marketplace.) Hill, C.W.L.(2019). International business is the main learning material for this course.
- As a senior manager with IKEA, carry out a critical evaluation of the benefits, costs, and risks associated with doing business in Vietnam. (1000 words)
- IKEA has narrowed down its market entry mode (into Vietnam) to three options i.e. franchising; a joint venture with a host-country firm or setting up a new wholly owned subsidiary in Vietnam. Critically evaluate these options. Which one would you recommend? (1000 words)
- Use Geert Hofstede study on international workplace culture to compare and contrast the cultures of Sweden and Vietnam. Discuss how cultural differences would influence business practices. (1000 words)
- Debate the relative merits of fixed and floating exchange rate regimes. From the perspective of IKEA, critically appraise the most important criteria in a choice between the systems. (1000 words)