INNOVATION WITHOUT WALLS: ALLIANCE MANAGEMENT AT ELI LILLY AND COMPANY

 

INNOVATION WITHOUT WALLS: ALLIANCE MANAGEMENT AT ELI LILLY AND COMPANY

write a case analysis dealing with the issues and questions raised in the case at the time the case was written. There is no prescribed format. However if you are in
doubt I suggest the following format for the paper: Executive summary – one page describing the content and structure of the write-up Case overview – one to two pages
on the general issues raised by the case. Case questions – eight to ten pages responding to issues raised in the case. Case summary – one to two pages summarizing your
analysis of the issues involved in the case. I suggest 10-15 pages, double-spaced, 11 or 12 pt. font. Overall, 4,000 to 6,000 words of content is appropriate. Please
submit your analyses as Microsoft Word documents.

 

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