Require to write at least 3500 words essay based on the following:
1) Introduction to the company and its current approach to corporate social responsibility and sustainability (10%)
2) With reference to the appropriate theory, discuss the key tensions or dilemmas involved in being an 'ethical' company (30%) - Try using Triple Bottom Line / Ethical Egoism, Utilitarian / Deontology.
3) With reference to your answer to part (a - Proposal 1: reduce the fruit content of the product), (b-Proposal 2: source a proportion of fruit from non-sustainable sources) & (c: Suggested Proposal)
4) Suggested Proposal: State and develop one further proposal that the directors should consider in light of your answer to parts (a, b and c) (20%)
5) Conclusion
6) Reference