Influencers on Instagram


Influencers on Instagram

Page 16: 1 page for the justification of H7 and H8. It should be based on literature

Discussion: 5 pages and must include:

Explanation of findings and why they are important

Relate the findings to similar studies fie. compare and contrast results to those found
in other studies)

Contributions of your study to theory (as researchers)

Contributions of your study to practice fie. as marketing practitioners)

Limitations of your study (how could the study have been stronger?) In my case, the
sample size and measues (some questions of the questionnaire weren’t based on
literature foundations) can be included, but other elements need to be added.

Future research (where do we go from here?)



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