History:
A.What are important events in your industry’s history?
B.What economic, environmental, legal, political, social and/or technological forces have significantly
shaped your industry in the past? As part of this, you could possibly identify 2-3 major technological
discontinuities your industry has faced.
C.What were your industry’s past drivers?
Present:
D.What are the present drivers of your industry?
E.What are 3 key things you learn about your industry from using Porter’s Five Forces Strategy
framework?
F.Who are the key players in your industry?
Future:
G.Which players would you bet on as your industry moves into the future?
H.What do you think some of the future industry drivers of your IA will be?
I. My suggestion is you focus on just one or two of the following:
1)Using Scenario Planning, what are 3 possible future scenarios for your industry? (I.e. What do you think
will come of this industry as it moves into the future?)
and/or
2)What do you feel is your industry’s current “evolutionary trajectory”?
and/or
3)What are 2-3 of the “Blue Ocean” opportunities for your industry?
4)Do you want to be a part of this industry – is there a place that would align to your goals in the future.