Industry analysis

•Based on your industry analysis from Assignment 1 identify the specific
market in which your company competes today; this may be the same as your industry in Assignment 1, or a
specific sub segment, or an entirely new industry (Sports Betting)
Define the size (e.g. dollars, units) of your company’s specific market (above). Where are the growth
opportunities; what are recent consumer trends; note key challenges & issues, etc.Use charts, tables, and
pictures to bring your work to life
What observations or conclusions can you make? Any insights that will guide your future growth?