– INDIVIDUAL WRITTEN ESSAY

Assessment Task 2 – INDIVIDUAL WRITTEN ESSAY
Module Title:    Global Business Strategy
Assessment Title:    Individual Written Assignment
Individual/Group:    Individual
Weighting:    75%

In answering the question, you should try to achieve a well-balanced assignment in terms of the application of academic literature and inclusion of practical business / company examples. A brief introduction at the start of your essay, as well as a final conclusion, should also be included. All diagrams, figures, statistical data etc. should be cited in the Appendix section and the word count should be clearly noted at the end of the essay (i.e. immediately after the conclusion).

Your analysis should draw on the strategy and experience of a single in-depth company case study of your choice which should be explored throughout the essay.

Questions

Critically discuss why and how Multinational Enterprises should ensure they have in place a suitable Corporate Social Responsibility (CSR) strategy. What are the barriers to achieving a sustainable CSR programme?

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