Description

Collective fashion behavior involves consumer items such as clothes, furs, architecture and vehicles. Fads are typically restricted to a segment of the population and are less driven by marketing initiatives. Examples of fads include face jewelry, body tattoos, and computer games. Fashion and fads may be related to status seeking and exclusivity. The need for acceptance may be a source of motivation. The essay should discuss fashion cycles and the diffusion of fashion for a particular item across its market. Examine segments that are fashion leaders and early deserters of the particular fashion. This may also be related to distribution outlet prestige. Analyze and identify conforming groups who follow prestigious names among fashion model leaders and designers who are themselves brand names. Fashion products may fail in their market introduction. Examine the reasons for such failures. Discuss in your essay turning points for marketability of a fashion product.