Incorporating Innovation and Entrepreneurship into Corporate Strategy
The president of your company has recently announced the need for a greater effort to incorporate innovation and entrepreneurship into organizational strategy. The president has asked you to research the requirements necessary for this to happen. Your initial list identifies the following requirements:
Ongoing environmental monitoring
An entrepreneurial climate
Encouragement of entrepreneurial behavior
A strong customer/stakeholder focus
Analyze why each of these is important along with your plan for achieving them.
Sample Answer
Ongoing environmental monitoring is important for innovation and entrepreneurship because it allows organizations to identify new opportunities and threats. By monitoring the environment, organizations can learn about new trends, technologies, and competitors. This information can then be used to develop new products and services, improve existing ones, and enter new markets.
To achieve ongoing environmental monitoring, organizations can use a variety of methods, such as:
- Conducting market research
- Reading industry publications
- Attending industry events
- Networking with other professionals
- Using social media