Identify and evaluate critically the existing literature on Resource-Based View and its potential for organisations today
. Apply this knowledge to the context of a firm of your choice (I CHOSE NTL INC) and examine its implications for the company’s value added and competitive advantage.

? Provide a critical review of relevant theory (1,500 words approx.)
• What have other people written
• What is the main theoretical arguments
• What have been the main empirical findings
• Draw on relevant journals and books
• Develop a clear line of argument.
? Examine your chosen firm in light of this review (800 words approx.)
• Source information from annual reports, case studies, company websites, government/research reports, the library
• Remember the aim is to critically analyse, not a descriptive account of the firm.
• Use tables and graphs were relevant
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