Human Research and Primary Research

The expanding desire of people for material wealth has stimulated their demand for fashion apparel. They are buying more than what they really need and abandon them when they are still in good shape. Nowadays abandoning apparel not because they were worn out, but simply because they become obsolete as “fashion taste changes”,(Fletcher, 2012; Joy et al., 2012) catching up the latest trend and luxury brand becomes the key. For this reason, eco-fashion was proposed as a potentially effective solution for the sustainability issues caused by the fashion apparel industry. Eco-fashion is defined as a type of clothing taking into consideration the environmental impacts of fashion products (Chan & Wong, 2012). It is often characterized by biodegradable or recycled materials, and environmentally responsible way of production. Do a research that aims to study the potential and limitation of this approach in solving the sustainability issue of this approach and propose solutions for the limitations of this approach, and explore the current literature and the best practice such as Stella McCartney of those sustainable fashion apparel makers to address the above issues. Chan, T., & Wong, C. W. Y. (2012). The consumption side of sustainable fashion supply chain, Journal of Fashion Marketing and Management, 16(2): 193-215 Fletcher, K. (2012). Durability, fashion, sustainability: the processes and practices of use, Fashion Practice, 4(2): 221-238 Joy, A., Sherry, J. F., Venkatesh, A., et al. (2012). Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory, 16(3): 273-295. Sustainability Challenges of the Fashion Apparel Industry Materialism sustainability desire Eco-fashion fast fashion Ruoyu (Yumi) Wang s3481695