Assess how Hubble has used owned, earned, and paid media. 

What needs to change as the company scales? Why?

What is the role of offline and online advertising in acquiring customers? 

Evaluate the following decisions facing Hubble regarding online versus offline media allocation:

1. As of April 2018, Hubble is allocating 78% of its pay media spending to online advertising and 22% to traditional channels (i.e., TV, radio, podcast, and direct mail.). Is this budget allocation between online and offline appropriate and if not, how would you adjust it?
2. Based on the results of the TV campaign, would you recommend that Hubble switch some of it spending to TV? Why or why not? How much? 
3. Should Hubble continue to spend the bulk of its budget on reaching new customers or reallocate some of that spending to retarget those who have already been exposed to its ads? Why?

To receive credit for this optional assignment, please submit your responses in Word on Brightspace.