How the company's (Nike's) DTC strategy satisfies customers

Analyze how the company's (Nike's) DTC strategy satisfies customers and discuss the advantages of this type of competitive distribution strategy.
Recommend steps for the company (Nike) to continue to grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.
Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management.