How Snapchat celebrities impact on their followers (customers) feelings and their purchase behaviour to buy products via Snapchat? "

  Research Question “How Snapchat celebrities impact on their followers (customers) feelings and their purchase behaviour to buy products via Snapchat? " Objectives • The role of Electronic Word of Mouth Marketing (eWOM) on Snapchat by Snapchat celebrities • The use of viral marketing and virtual worlds using Snapchat by Snapchat celebrities.• Snapchat celebrities influence and their impact on others’ behaviour.