how Apple understand consumer behaviour

how Apple understand consumer behaviour Group project (8 page plus references, double spaced, 12-pt., Times New Roman). For this project, your group will need to choose a company that really seems to understand consumer behavior (Apple). Your job is to tell us about what you think they are doing well (25%), how it relates to what we’ve learned in the class (50%), and what other businesses can learn from them (25%). You will need to do research and use scholarly sources to support your arguments. P.S please create outline prior to the beginning of the research and what are you doing, and make sure please to relate it to the consumer behaviour. Our Class: consumer behavior (What we’ve learned in the class) Class’s Topics Ch1 Introduction to Consumer Behaviour Ch2 Perception Ch3 Learning and Memory Ch4 Motivation and Affect Ch5 The Self Ch6 Personality, Lifestyles and Values Ch7 Attitudes Ch8 Attitude Change Ch9 Individual Decision Making Ch10 Buying and Disposing Ch11 Group Influence and Social Influence Ch12 Income, Social Class Ch13 Subcultures Ch14 Cultural Influences