Herzberg’s two-factor theory
Herzberg’s two-factor theory speaks to issues relevant in both employee compensation and benefits, as it discusses why people choose a workplace as well as what keeps employees satisfied and committed to their work. For more information on Herzberg’s two-factor theory, research online.
Imagine that you are an HR manager in a cutting-edge health organization, then answer the following questions:
Who are you trying to recruit to work for you (i.e., who is your audience)?
What sort of compensation and benefits package do you need to provide?
What would you include from Herzberg’s two-factor theory to ensure you would recruit the best candidates for the position?
What type of wording would you use? What makes your workplace more appealing? Give an example.
Sample Answer
As an HR manager in a cutting-edge health organization, I am trying to recruit:
- Highly skilled and experienced healthcare professionals
- Individuals who are passionate about innovation and improving patient care
- People who are team players and collaborators
- People who are committed to providing quality care to all patients
To attract the best candidates, I need to provide a compensation and benefits package that is competitive and meets the needs of my target audience. This may include:
- Competitive salaries and wages
- Comprehensive health insurance coverage
- Retirement savings plans
- Paid time off
- Professional development opportunities
- Tuition reimbursement
- Childcare assistance
In addition to a competitive compensation and benefits package, I can also use Herzberg’s two-factor theory to attract the best candidates. This theory states that there are two types of factors that influence employee satisfaction and motivation:
- Hygiene factors: These are factors that are essential for preventing dissatisfaction, but do not necessarily motivate employees. Examples of hygiene factors include salary, benefits, working conditions, and job security.
- Motivator factors: These are factors that can lead to job satisfaction and motivation. Examples of motivator factors include opportunities for advancement, recognition for work well done, and meaningful work.
To ensure that I am recruiting the best candidates for the position, I would focus on the following motivator factors:
- Opportunities for advancement: I would highlight the opportunities for employees to grow and develop their careers within the organization.
- Recognition for work well done: I would emphasize the organization’s commitment to recognizing and rewarding employees for their hard work and dedication.
- Meaningful work: I would communicate the organization’s mission and values, and how the employee’s work contributes to making a difference in the lives of patients.
Here is an example of wording that I might use in a job posting to attract the best candidates:
Join a cutting-edge health organization where you can make a difference in the lives of patients!