Description

Health Communication Campaign Worksheet

Stage 1 – Planning
• What is the main health issue?
• Who is the target audience?
• What are some of the characteristics of the target audience?
• What were the campaign’s objectives?
• What are the possible messages to influence the audience?

Stage 2 – Theory
• What is the relevant theory used? Describe the major concepts or constructs used.

Stage 3 – Communication Analysis
• Describe the audience – distinct characteristics
• What formative research was conducted?
• Which channels were selected?

Stage 4 – Implementation
• General plan of activities

Stage 5 – Evaluation
• What processes did they use?
• What did they find out?