- What business-level strategy is GreenWood pursuing? What are the foundations for this strategy? If they are employing a niche strategy, what type of niche is it?
- What are the reasons for them to look to expand in China?
- What are the risks of this strategy?
- What type of multinational strategy should the firm use? Why do you think they should follow this strategy? In what ways does their current multinational strategy match or differ from what they should be doing?
- If you were advising GreenWood, would you suggest they pursue the Luxi project, the Dongji project, both, or neither?
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