Governance & Ethics

  Order Description   According to Bjorn Gulden, CEO of the German sportswear company Puma, “Social, economic and environmental sustainability are among the core values at PUMA. We believe that the balance of these three aspects is key to the sustainable development of our business and faster is how we are working with our partners towards a more just and sustainable future, accelerating positive change in the industry and the world. Our mission to be the fastest sports brand in the world also includes assuming responsibility for ensuring that our products are manufactured under appropriate working conditions and produced by suppliers who respect human rights”. (https://about.puma.com/en/sustainability/strategy) “PUMA’s Sustainability Strategy is based on more than 20 years of Code of Conduct monitoring experience at our manufacturing partners as well as regular stakeholder communication, industry collaboration and expert feedback – both on a corporate and increasingly on a regional level.” (https://about.puma.com/en/sustainability/strategy). “Despite this focus on the triple bottom line (economic, social, environmental), Puma has had its fair share of failures. An investigation carried out by China Labor Watch (CLW) regarding conditions at a major PUMA supplier based in China revealed widespread poor conditions. The report describes the poor conditions at Dongguan Surpassing Shoe Co. Ltd., “Surpassing”. The factory employs roughly 6,000 workers in the slow season and up to more than ten thousand workers during the peak season. Some of the findings were related to excessive overtime, low pay (64 cents an hour), poor food and dormitory conditions and an unethical waste disposal procedure, among others.” (https://www.chinalaborwatch.org/report/21).     Establishing the problem and a plan how to solve it. Generally, project plan precedes major development and project implementation. And it evaluates the project’s potential for success and is an unbiased approach to provide information upon which decisions can be based. It should comprise the following elements: The project proposal begins with an overview, which is the summary of the project.   The project overview should tie the entire proposal together and often times writing it last works much better to accomplish this. - The overview is what creates an impression in the mind of the reader, so it is important that it is written professionally and strongly. Statement of the problem. 30 marks. - This section of the proposal begins discussing the problem that is being solved through the project. You can either use a real life ethical problem Puma is facing, or ‘invent’ a problem relating to Puma’s push towards sustainable business development (see for example: https://about.puma.com/en/sustainability/strategy).   - Use this section to also prove that this project is definitely needed and therefore should be done. - Outline the scope of the project. Define and write the project goals and objectives. 25 marks. - Create goals that are attainable and objectives that are measurable.     In this section you should include the methods and ways in conducting the research for the final coursework, and explain and justify the method you choose. made up of extracts from published sources that is descriptive or simply just theoretical regurgitation is not acceptable. Your submission must have interpretation and consideration of the challenges and issues of taking theory into practice. Logical flow of ideas and treatment; appropriate selection of real world factors related to the companies under scrutiny. Evidence of additional personal research, and the ability to analyse material from a variety of appropriate relevant perspectives.