Goods v services & marketing plans

Description

Goods vs Services: Which category of products (goods or services) is more challenging to market? Why? Support your thoughts with examples.
Changing Marketing Environment: Given the changing marketing environment, are marketing plans outdated? Use examples to support your points.

Submission Instructions:

  1. Your initial post of each question should be at least 200 words and it is worth 14 points. A total of 28 points for your two initial posts.
  2. You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts should be at least 150 words each.
    All replies must be constructive and use literature where possible.

below are the 2 students I need to respond to.

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