Goods v services & marketing plans
Description
Goods vs Services: Which category of products (goods or services) is more challenging to market? Why? Support your thoughts with examples.
Changing Marketing Environment: Given the changing marketing environment, are marketing plans outdated? Use examples to support your points.
Submission Instructions:
- Your initial post of each question should be at least 200 words and it is worth 14 points. A total of 28 points for your two initial posts.
- You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts should be at least 150 words each.
All replies must be constructive and use literature where possible.
below are the 2 students I need to respond to.